John Gross III
Managing Director
John Gross III

John is a native of St. Louis born and raised within a mile of where his office sits today. John started working full time when he was 15 years old spending the first 8 years of his work life in the restaurant business. John is married 40 years and has 2 grown children, three grandchildren, three horses, and three dogs.

John started in the insurance business in 1982 selling all lines of insurance including Life insurance and annuities. The same year John became a member of the St. Louis Association of Life underwriters where he has remained a member ever since. John served on the board for more than 10 years and was President in 1998-1999. He is still active in the organization which is now called NAIFA (National Association of Insurance and Financial Advisers). He has also served as regional VP for Missouri state NAIFA, Currently serving on the St. Louis FSP board. John has now been advising for almost 40 years.

As a multi-line Insurance agent John excelled in Commercial insurance and Life insurance sales. John is an expert and understands all aspects of personal and business insurance portfolios and can consult with his client on a full spectrum of risk management. As a Commercial insurance agent he works with small and mid-size companies up to $100 million in sales and has a firm grasp of evolutionary life cycle businesses . John has expertise in implementing exit strategies for business owners buy-sell arrangements, cross purchase plans, as well as key employee insurance, employee retention plans as well as multiple tax saving strategies.

In addition, John can guide clients through succession planning while being sensitive to the emotional connection some legacy business owners have with closely held corporations and long term multi-generational businesses. John now advises a range of clients from high net worth clients needing estate and generational planning, to middle America retirement planning and helps them maximize their tax savings.

John C Gross III LUTCF, LACP

Let’s Plan Holistically!

“We significantly reduce taxes above and beyond what you'll find on Main Street.”